#BakeWithUs | Created for Duncan Hines
360º Consumer Ad Campaign
Sometimes, there’s moments where you must make something at the last second, whether it’s that bake sale you committed to two months ago, or a corporate party you’re obligated to attend. This ad campaign showcases the ease of using boxed baking products in a pinch. Satirical copy engages viewers to the visuals in relatable situations, encouraging them to choose Duncan Hines for any instance that calls for an urgent solution. With the target audience being Millennials and Gen Z, an emphasis was placed on creating ads catered to these age groups.
Billboard
Magazine
Digital Posters
Social Media
Tiktok Promotional Video
Microsite
Promotional Commercial
Merchandise
Photography
Behind The Scenes
